17. Joybear VR
Editorial style
Devices: PC-VR, standalone
Format: Curated VR releases
About Joybear
Joybear Vision
Joybear envisions a world where sexuality is viewed as a
positive, open, and natural part of human life rather than
something hidden or taboo. This philosophy is at the core of
everything the studio creates. Joybear produces erotic films
designed to inspire, connect, and celebrate intimacy, with a
strong emphasis on emotional connection, communication, and
authenticity.
As part of an industry that many people turn to for inspiration
and guidance, Joybear takes its role seriously. The studio is
guided by clear core values: communicating without judgement,
prioritizing safety, and always striving for mutual pleasure.
These principles shape every aspect of production, from casting
to storytelling and on-set practices.
Our Production Ethics
Chemistry
At Joybear, chemistry is considered the foundation of meaningful
erotic storytelling. The studio actively creates conditions that
allow chemistry to develop naturally by pairing performers who
enjoy working together and feel comfortable in each other’s
presence. This approach helps ensure performances feel genuine
rather than staged, resulting in more engaging and authentic
scenes.
Mutual Pleasure
Mutual pleasure is a guiding principle at Joybear. The studio
believes that intimacy should be a shared experience in which
everyone involved feels fulfilled and respected. Joybear films
capture pleasure in many forms, from gentle, intimate moments to
more adventurous explorations, always emphasizing connection and
consent. Pleasure is treated as a journey, with mutual
satisfaction as the destination.
You
Joybear embraces a wide spectrum of human sexuality, encouraging
viewers to explore their own desires without shame or judgement.
From sensual connections to explorations of kink and fetish, the
studio’s content is designed to create a welcoming space where
curiosity and self-discovery are supported and respected.
Women-Focused Storytelling
Joybear is committed to creating a space where women feel safe,
seen, and empowered. This commitment influences casting
decisions, narrative structure, and the overall tone of each
production. The studio actively centers female perspectives,
ensuring that women’s voices, desires, and experiences are
authentically represented. In an industry where female pleasure
is often overlooked or misrepresented, Joybear places it firmly
at the forefront of its storytelling.
Safer Sex Commitment
Safer sex is an essential part of Joybear’s production
philosophy. The studio aims to normalize and celebrate safer sex
practices while maintaining intimacy and authenticity. All
performers undergo full STD testing within a strict testing
window, and results are shared transparently before filming.
Performers are given clear choices regarding protection and
boundaries. Joybear views safety not as a limitation, but as a
way to build trust and enhance the overall experience by
removing uncertainty.
Our People
Joybear’s films are the result of collaboration between
performers and a dedicated creative team. Performers today have
more independence than ever, and Joybear values the fact that
they choose to work with the studio. Behind the scenes, writers,
directors, producers, camera operators, sound engineers, set
designers, makeup artists, photographers, and production
assistants all contribute their unique skills and perspectives.
This collective effort is Joybear’s secret ingredient, shaping
films that feel cohesive, thoughtful, and emotionally
resonant.
The studio hopes that this collaborative energy not only
connects audiences to the films but also inspires personal
exploration, communication, and confidence in their own intimate
lives.
Communication Matters
Joybear believes open communication is essential to healthy
intimacy. The studio encourages compassion, patience, and
openness, recognizing that not every moment goes perfectly. By
removing judgement and maintaining dialogue, people can
reconnect and rediscover mutual enjoyment. This philosophy is
reflected both on screen and behind the scenes.
About the Founder
Joybear Pictures was founded in 2003 by British film graduate
Justin Santos. Frustrated by portrayals of intimacy that lacked
genuine pleasure—particularly for women—Justin conducted focus
groups with women and couples to better understand their
perspectives. His ideas gained recognition when he won Playboy’s
“Head to Head” competition, a reality program created to
discover emerging erotic filmmakers. Following this success, he
launched Joybear Pictures with a simple goal: to make adult
films that feel fun, inclusive, and genuinely pleasurable.
Today, that original vision continues to guide Joybear’s
approach to erotic filmmaking, blending creativity, ethics, and
respect into every production.
Open platform overview →